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What to talk about in a vlog

A vlog is present tense — what you are doing now, what is on today, what already went wrong. Here are 48 written to be answered mid-day, to a camera, without stopping to think.

Right now, this minute

The ones you can answer walking, driving, or waiting for a kettle.

What today is actually for

Gives the footage a spine, which is the thing most vlogs are missing.

What already went wrong

The most reliably watchable material you have, and it is free.

When the day goes quiet

For the dead hour every vlog has. These carry a static shot.

The hard part isn’t answering. It’s choosing.

Spin it, then film whatever it lands on. You get the question you would have scrolled past, which is usually the one worth filming.

Press spin. You do not get to pick.

Does any of this actually work?

Vlogging has a documented start date, and it is older than most people assume. Guinness World Records credits the first video blog to Adam Kontras, posted 2 January 2000, following his move from Columbus, Ohio to California “in pursuit of a career in show business”; it also lists him as holder of the longest-running video blog as of 4 May 2016. The widely repeated detail that the first post showed him sneaking a cat into a hotel appears only in blog summaries and we could not verify it.

The vlog is the genre where people actually say something about themselves — and a bad day does not cost you. Ferchaud and colleagues (Computers in Human Behavior, 2018) content-analysed a stratified random sample of 24 videos from each of the ten most-subscribed YouTube channels and reported that “the most common videos are vlogs… with vlogs being more likely to contain self-disclosure than any other video genre,” and that “the effect of self-disclosure does not depend on disclosure valence.” We read this at abstract level; the publisher page blocked full access. Our inference: if negative disclosures did no worse than positive ones on perceived authenticity, then questions that permit a bad day are not a risk to be managed.

The fumble you are still thinking about is not what viewers remember. Gilovich, Medvec and Savitsky (JPSP, 2000) put 15 targets in an embarrassing T-shirt in front of 64 observers, with 30 controls. “The average estimate made by the targets was exactly twice as high as the average accuracy rate of the observers,” with a mean overestimate of 23 percentage points (95% CI 9–38). Note this, because it is usually misquoted: the 23% is the size of the overestimate, not the share of people who noticed. The study was in person, not on video.

A question list cannot make an uneventful day interesting, and pretending otherwise is the main reason vlogs get abandoned. If nothing is happening, the honest options are to film on a day when something is, or to make the nothing the subject deliberately and say so. What does not work is narrating an ordinary day as though it were remarkable — the gap between the two is the thing viewers leave over.

Last checked 21 September 2026.